c17autoarmour
December 30, 2023Jewelry Designer: Brand Beginnings
I was recommended to help a young jewelry designer launch her business. Her budget was really small for a full blow-out branding project. In order to assist her and give her a brand that she could later grow, I made the decision to jump to the challenge. I have completed numerous projects of that nature, but client procedures are the same whether the budget is large or small. Here is an overview of the process this job required:
The Logotype.
Regarding the logotype, I saw some oddities in the way the client customized her signature and decided to take inspiration from it. After modifying and customizing a previously chosen font, I developed a solution that closely resembles the original signature.
Additional graphic elements
The client is originally from South America. The style of her home country and region has a big influence on her creations. She was looking to incorporate that into the final design. Given that she is a female producing pieces for the ladies, it was also crucial to incorporate some feminine elements into the graphic solution.
As I was researching, I discovered that we could start tapping into some pre-Columbian drawings and markings from her birth region. I concentrated on a select few that caught my attention and further explored them artistically to generate some graphic components to complement the designed logo.
These are the ones I ended up creating.
A color palette was developed along with a variety of visuals.
Business Cards & Paper Tags
Preferred colors were chosen, more likable solutions were selected, and business cards were made. A variety of tags were designed to be used from jewelry to other swag items.
