PurLife Eco-Friendly Detergent and Cleaning Products

The idea behind these sets of household products was to create a fully Canadian eco-friendly cleaning line of products that are made without harsh, non-biodegradable chemicals with a biodegradable formula. The aim was to fully create a cohesive brand across all the products that visually describes their essence, from the brand name to the logo design and all the supporting point-of-sale materials.