Lexus Reflections

I was contacted by an old colleague of mine to take a crack at revitalizing the Lexus appearance program that we were in charge of. This was done more than 12 years ago, and I am happy to see that the created branding still holds and is used today as originally intended. It seems that some of the details have been evolving, like the product presentation and some point-of-sale materials. But the core is still there.

Logotype:

Consumer brochure:

Dealer Service Poster/Dealer Service Banner

Dealer Service Poster/Detailing Product Kit.

Reflections - First Gen.

This was the originally created assets for reference.(Service Poster and Brochure).

Before the product packaging was white, a black version was in place. The color coated on the exterior matches the color of the substance inside the bottle containers.

Back to memory lane

I was able to find the original alternative concepts presented for approval a while back. There were not the final ones, but they were still cool concepts. I believed the combination of some of these ideas was a fusion to create the final one.